Chairman’s Message

From a humble beginning, till today… A new position to establish our unique edge, we lead by example. A warm welcome to Ananda,

To embark on a journey of success one needs leadership, preparedness, foresight and strategy. These lead to the path of growth and high quality operations. It is imperative to combine these forces in dairy industry, where every drop of milk acts like a pivot tilting the balance of life in favour of health and fitness.

Realizing the responsibility on the shoulders of each member of Ananda, we endeavor to be one of the most competitive companies in the dairy industry with emphasis on efficiency in operations, technology, reliability for consumers and thrust on expansion and development of new products. We are an organization that combines scientific, financial, managerial and operational skills and resources to rejuvenate consumer’s life. As our, business infrastructure and human capital integrates to flower a robust performance to provide an impetus to the Indian dairy industry as whole.

Gearing up for the future, we have the key success factors necessary to withstand the winds of expansion. Our well recognized market presence with a strong product portfolio is marked up with strong brands, streamlined and efficient capabilities, which boosts of technical prowess, high quality production and cost effectiveness.

You will proud to know that, our well monitored marketing, milk collection network and product distribution network is aimed at attaining brand equity among our wide-reaching and ever expanding consumer base.

At our company, we believe that the way we conduct business is a direct reflection of us, and the principles for which we stand. When you use Ananda products, be assured that you are getting the best products available at the fairest price possible, with a level of service worthy of you.

As the economy of India is bourgeoning in recent years, the demand for quality dairy products in Indian market is enormous and growing rapidly. The news about widespread sub-standard local dairy products uncovered in recent years serve as a push for consumers to seek quality imported dairy products. In view of this, the management is of the opinion that there will be huge development potential of this new business line and is confident about its prospects.

We are pleased with the progress we made during the previous years, but we also recognize that there is more work to do. We will continue to lead by example, advancing our products, our consumers and our stakeholders.

‘With a commitment to providing consistent international quality dairy products, the group will continue to keep moving forward.’

You have my word…

DR. RADHEY SHYAM DIXIT